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The path to the goal always leads through the analysis of what has happened before.
You want to ...
  • reflect and systematically evaluate your work?

  • get a comprehensive, scientifically sound evaluation?

  • know if your public relations work achieves its goals?

  • know what your key stakeholders think of your work?

My evaluations ...
  • give you the opportunity to reflect on the work of your organization and to improve it based on the knowledge gained.

  • are based on individual evaluation concepts with clear evaluation questions.

  • are oriented on the standards of the DeGEval - Society for Evaluation.

  • are flexible and creative.

  • deliberately deviate from classic market research.

  • use logical models and specific data collection.

  • value participation.

  • are tailored to your goals and the available resources.

Topics ...
  • public relations, internal communication

  • individual projects or programs

  • workflows

  • websites, use of new media etc.

  • evaluation of existing information and data

  • database research

  • evaluation of media reports

  • collection of data using methods of qualitative empirical social research (e.g. expert and stakeholder interviews, participant observation, surveys, content analyses, media resonance analyses) etc.

Methods ...
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