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Evaluation
The path to the goal always leads through the analysis of what has happened before.
You want to ...
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reflect and systematically evaluate your work?
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get a comprehensive, scientifically sound evaluation?
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know if your public relations work achieves its goals?
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know what your key stakeholders think of your work?
My evaluations ...
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give you the opportunity to reflect on the work of your organization and to improve it based on the knowledge gained.
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are based on individual evaluation concepts with clear evaluation questions.
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are oriented on the standards of the DeGEval - Society for Evaluation.
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are flexible and creative.
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deliberately deviate from classic market research.
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use logical models and specific data collection.
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value participation.
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are tailored to your goals and the available resources.
Topics ...
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public relations, internal communication
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individual projects or programs
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workflows
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websites, use of new media etc.
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evaluation of existing information and data
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database research
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evaluation of media reports
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collection of data using methods of qualitative empirical social research (e.g. expert and stakeholder interviews, participant observation, surveys, content analyses, media resonance analyses) etc.